Gisele Bündchen is resuming her role as a Victoria’s Secret angel in the latest ad campaign. While the angels were officially retired in 2021 as part of the company’s rebranding, Bündchen is figuratively regaining her wings with the launch of VS’s newest campaign for The Icon line.
Among the models featured in the campaign are the original “angels,” Gisele Bündchen, Naomi Campbell, Adriana Lima, and Candice Swanepoel, and the new “angels,” Emily Ratajkowski, Adut Akech, Hailey Bieber, Paloma Elsesser, and Sui He.
The Push-Up Demi Bra and other pieces from the collection were featured in the shoot, which was photographed by renowned photographer Mikael Jansson and styled by Camilla Nickerson. Photos of Bündchen in a black and white setting show the model wearing a demi-cup bra with metal clasps and matching undergarments. Her honey blonde hair is fashioned in loose beach waves, and she wears only a touch of makeup.
Victoria’s Secret model Gisele Bundchen walks the runway.
“We are so excited to be launching The Icon by Victoria’s Secret collection,” said Victoria’s Secret chief design officer Janie Schaffer in a statement. Keeping with the supporting and seamless style that we adore, the line was designed to accentuate one’s natural figure. It’s a great reminder that we’re all icons and an intriguing, sophisticated assortment to add to your closet.
Victoria’s Secret has announced a world tour to replace the Victoria’s Secret Fashion Show, which has been on hiatus for several years. The tour will feature some of the models from their recent Icon photo shoot. As the tour’s promotional materials put it, “part spectacular fashion event, part documentary.”